Cricketer Farm appoints new Managing Director
23rd March 2011
Cricketer Farm, the Somerset based award-winning cheesemaker, is delighted to announce the appointment of its new Managing Director (MD) Greg Parsons. Greg will be leaving his current role as Commercial Director of Ashley Chase, to join Cricketer.
Greg comments: “For over 60 years Cricketer Farm has been making award-winning cheese and I am really excited to become a part of the team. Cricketer is well known for its expertise in making delicious and fuller flavoured lower fat cheeses and it now produces for most of the major multiples. This is testament to the fine quality of its cheese and the traditional skills of Cricketer’s cheesemakers. With the launch of Nether Stowey Reserve branded Cheddar, which has already proven a hit with customers of The co-operative, it feels like the perfect time to be joining and I’m very much looking forward to helping the Company grow.”
Before his three years spent at the helm of Ashley Chase, which produces the Ford Farm branded cheeses, Greg spent a very successful seven years across various senior roles at Dairy Crest UK Ltd, including Marketing Controller and Account Director. Greg will be taking over from current Cricketer Farm MD Paddy O’Keeffe. Paddy will remain a Director of the Company but is moving within the business to become MD of Cricketer’s sister company, St Helen’s Farm, in Yorkshire.
Paddy O’Keeffe explains: “I am very pleased to be leaving Cricketer Farm in such excellent hands. Greg brings with him a wealth of experience gained throughout a career in the dairy industry and I know that with his appointment Cricketer will continue to grow from strength to strength. I have thoroughly enjoyed my four years at Cricketer and I will really miss the whole team. I wish everyone here and Greg all the best for the future.”
St Helen’s Farm is the UK’s leading supplier of fresh British goats’ milk products, founded by Angus and Kathleen Wielkopolski more than 24 years ago. Angus relinquishes his role as MD of St Helen’s Farm to Paddy O’Keeffe but will continue as Executive Chairman of both companies. This will give him more time to concentrate on the agricultural side of the business, whilst Kathleen remains as Technical Director.
